Degree in Business & Marketing
Self-Taught Graphic Designer
20 Years as a Small Biz Owner
I'm Steph!
Your Spark.
My Strategy.
I help founders build brands that look like their vision and align with their life. Through creative collaboration, we craft bold, actionable solutions that spark clarity, fuel confidence, and lead to lasting success—no burnout required.
Together, we’ll craft a brand that reflects your vision, attracts your dream clients, and makes marketing effortless—so you can grow your business while living your best life.
My creative spark and knack for strategy will help you craft a brand that doesn’t just stand out—it shines.
time is sacred, life comes first, community over competition, and treating others the way you want to be treated will never go out of style
I BELIEVE:
copy-paste solutions, or busywork that doesn't push the needle
I'M NOT ABOUT:
it doesn't surprise me that the 7th grade girl who won an award for her on-point powerpoint would teach herself graphic design
IN RETROSPECT:
I'm the go-to brand strategist for lifestyle service business owners ready to ignite their brands and elevate their marketing game.
Struggling to figure it out on your own?
A hot cup of coffee to start the day, the ultimate 2000s mixtape on repeat, and a stash of dark chocolate stars from Trader Joe's
You use your creative talents to transform a business environment
A Fortune taped to my computer reminding me I'm exactly where I'm meant to be
T
Current Work Vibe
"success starts
when you lead with purpose"
-Me, Yesterday
When I'm not fanning flames of my clients' success I'm
Living My Best Life—On My Terms
Living the beautiful chaos of #momlife
Summers?
They are for globe-trotting with my two favorite guys!
Hitting the trails
with my Schnoodle Sidekick
Sedaona
HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING • HOW IT STARTED • HOW IT'S GOING
Fresh out of college, I opened a gift shop with the help of my mom that tanked faster than you can say “bad idea.” But it was a line of invitations offered in the shop that lit a creative spark I didn’t even know I had. After the shop closed I continued to sell invitations out of the corner of my mother’s bookstore. When albums couldn't deliver, I began dabbling in custom design using Microsoft Word (cringe) and broke at least a half dozen printers before hitting pause.
It All Started with a Spark— But Also a Dumpster Fire
College
Sweethearts
I designed my own wedding stationery in 2006! Can I get a do over?
C
N
With a home to fix up and a passport to fill— I needed cash. I decided to give invitations another shot, but this time around I splurged on a $700 printer and the Adobe Creative Suite— Posted Fete was born!
After cracking the mystery of vector graphics, I was unstoppable. Using paper scraps on hand, I crafted my first unique booklet-style invitation—so good, it would later be mimicked by other designers and big-box brands. Over the next few years, I poured my days—and plenty of late nights—honing my design skills, one YouTube video at a time, to craft hundreds of custom invitations.
Getting Scrappy
The OG Booklet Invitation
V
Started spending our summers traveling
the world
N
When my son was born, time became my most valuable commodity. Switching to part-time hours I stepped away from custom and turned my focus to re-selling designs in my Etsy shop. One decision changed everything: posting a boarding pass invitation I’d originally created for a custom client. That design stood out from the crowd and became my “ticket” to a sustainable, life-first business. I sold the same design 50 times in the first year—earning more while working less. The takeaway? Crafting something unique that rises above the sea of sameness is the secret to working smarter, not harder.
Oh Baby!
Love is in
the air!
T
I kicked off 2020 with my highest-grossing Q1 ever. And just like that, my business screeched to a halt, and I became a homeschooling mama overnight. Thankfully, my lean, life-first approach meant I could easily pivot. That year when business was dead, I invested time and money into growth. I took a conversion copywriting course, re-branded and dropped $7G on the Glowforge Pro. Soon, I was selling Covid Christmas ornaments on the fly—one hitting bestseller status on Etsy! Between PPP loans, NJ Small Business Grants, and the unexpected holiday hustle I survived and was ready to go better than ever when things opened back up.
Word of the Year: PIVOT
Did we just become biz besties?
Yes! Now you don't have to figure this all out on your own. Together, we’ll craft a brand that reflects your vision, attracts your dream clients, and makes marketing effortless—so you can grow your business and live your best life.
LEARN MORE
LET'S BUILD A BRAND THAT WORKS FOR you
